Rough Trade - Avoid Freud

Avoid Freud was released in the fall of 1980, but it wasn't until the spring that "High School Confidential" seemed to be playing everywhere. We'd giggle when Carole sang, "It makes me cream my jeans when she comes my way." On the radio it would be bleeped, but it didn't matter. Most of us, or at least me - had no idea that it was a lesbian love song. It didn't matter - the song was infectious. There was of course the inevitable backlash when something becomes too popular.

For me, there was always something about Carole Popes voice that was nails on a blackboard. I will admit that I liked "High School Confidential" right up until I didn't ... but with time I like it again. I had never heard anything other than what I heard on the radio. I had no desire to pick up an album, and when the  Payolas released "Never Said I Loved You" in 1983 with Carole singing the duet with Paul I would have a visceral reaction to the song when it came on the radio. I couldn't change the station fast enough.Time hasn't softened that one ... yet.

I'd never seen anything pop in the dollar bin, which saved me from having to make a decision about whether or not to pass or play. Well, my luck ran out and there along with some other albums I'd long dreaded finding, was Avoid Freud. It was time to face my fears.

I played it through a couple of times, and it was surprising. In a good way. This was very good, and honestly Carole killed it. The swagger and confidence she exudes on the tracks is almost tangible. She owns this ... although the closing track "Grade B Movie" is a perplexing steaming pile or musical crap. I suppose it was meant to be a piece of art ... it's a piece of something alright. Thankfully it's the last track as I'm generally too lazy to get up and lift the needle, so I just let it play through. Who knows, maybe it'll wear me down.

Rough Trade was centred on multi-instrumentalist Kevan Staples who played guitar, piano and synth and sang backing vocals and lead singer Carole Pope. They wrote the songs - it was their band. Rounding out the band here were David Morrow who played keyboards, Bucky Berger on drums, and Terry Wilkins on the fretless bass. 

It's weird to think this came out in 1980 as so much of this sounds fresh and crisp still. Sure it was mining the skinny tie new wave, but the songs are thick and meaty - if that makes sense. Much of this can be attributed to the instrumentation and the wise choice to be as organic as possible while still incorporating technology. With Carole being so front and centre in the mix everything you hear supports the songs. Doesn't hurt that it was mastered by one of the masters George Marino.

I have to admit I really enjoyed nine of the ten songs here. Lyrically there's a lot to unpack and it's sad to think that while so much has changed, things are very much the same in so many regards. "What's the Furor About the Fuher?" speaks to today as much as it did forty years ago - that makes me sad.

However I also wonder how much of a sense of humour Kevan and Carole had, as when I listened to "It's a Jungle" I kept thinking about John Wayne's 1962 classic (I loved it as a kid) Hitari! Red Buttons would call John Bawana ... I suspect I'm the only one making that comparison.

Regardless, now that I've popped my cherry so to speak with Avoid Freud I won't be afraid to pick up more the band's back catalogue should the occasion arise.